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Social Listening

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            I have recently been interested in improving my skincare routine. My skin has never been particularly horrible, but it isn’t always the best and I’ve hoped that creating a regular skincare routine would help clear up my skin. In order to do this, I wanted to get the best skincare products available. I know not all products work with my skin, and I also know most brands try to promote their products in the description. With this in mind, I went to social media to see how different people rated different products.  A few months ago people were raving about the brand Ordinary and their peel off mask type product. I have seen a lot more content about their products since that craze, and have become more prominent on my for you page . All the comments I have seen on Instagram about Ordinary are positive, and how their products are essential to their skincare routines and have life changing effects. Granted these are probably for the most ...
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Marketing in the News

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       A recent article, How P&G and Lush pursue brand activism with authenticity by Chris Kelly, covered a marketing strategy used by the brand P&G and Lush. P&G makes many products such as shampoo and conditioner, toothpaste, laundry detergent, dishwasher soap, and many other products while Lush makes different cosmetics products. I thought this would be interesting to read up on because I knew I use P&G products pretty frequently, and the article was talking about trying to have a better marketing strategy with authenticity, which was intriguing to me as I think of authenticity as a fabulous trait when I am looking for different brands to buy from.  P&G Products The article talks about how brands try to boost their image with activism in different issues, but whether or not the company actually does anything to help the cause depends on the company. One of the main points of this article is how consumers know whether or not the company ...
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Introducing Me

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       Hi! My name is Aliya Stead, but I go by Ali as Aliya is what my parents call me when I am in trouble. I am currently a first year student dual enrolling to hopefully become an interior designer through OSU's college of business. I graduated high school last year as valedictorian, and am excited for what is to come.      I am currently taking BA 223 in order to fulfill one of my prerequisites for my interior design program application. However, I am very excited to discover how businesses use psychology and human behavior to predict consumer trends. I love talking and being around people so this is probably the aspect of business that intrigues me most and am very excited to learn about it!     I am not a business or marketing major as mentioned above, but I am going through the college of business at OSU, and then obviously taking courses at LB to get those classes. I am hopefully going to major in in...
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